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Understanding McLuhan
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06926_Field_TCUM T491.txt
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1996-04-10
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has done most to create the mosaic image of the modern
press, with its mass of discontinuous and unconnected
features. It is this group-image of the communal life, rather
than any editorial outlook or slanting, that constitutes the
participant of this medium. To the book-man of detached
private culture, this is the scandal of the press: its shameless
involvement in the depths of human interest and sentiment. By
eliminating time and space in news presentation, the telegraph
dimmed the privacy of the book-form, and heightened, instead,
the new public image in the press.
The first harrowing experience for the press man visiting
Moscow is the absence of telephone books. A further horrifying
revelation is the absence of central switchboards in
government departments. You know the number, or else. The
student of media is happy to read a hundred volumes to